Bettina Schatz

Bettina Schatz is Team Coordinator for Sales Growth, Data Advertising & Market Analysis at willhaben, the no. 1 Classified Portal in Austria.

Over the past decade, she has built up willhaben’s Sales Growth, Data Advertising and Market Analysis units. Her goal is to drive brand leadership in the digital advertising space for advertisers. Key factors for success include behavioral targeting, leveraging digital audiences, and developing tools to measure campaign performance, reach and brand uplift. Classical market research to understand user motivations and potential analyses are also part of her repertoire. As a board member of a non-profit NGO in Vienna, she drives her visions and strategies for digitalization for the organization.