Welcome reception
Mercure Hotel MOA Berlin
Members meeting
DMA Members are invited to join this meeting before the official opening of the conference to discuss the latest developments on our organization.
Chairman welcome
Joonas Pihlajamaa
Chief Technology Officer at Mezzoforte Oy / Huutokaupat.com
Presentation
Dino Levante
Business Development Strategy Lead at mobile․de
The Power of the L-Model: Gain a Lasting Competitive Advantage
In today’s fast-paced business world, how do you stay one step ahead of the competition? Dino will share insights into their L-Model strategy and provide context on mobile.de and their partnership with Kleinanzeigen. He will walk through the L-Model concept, explaining the strategic thinking, implementation, results and real-world challenges they faced in execution.
Key takeaways
Presentation
Ferdinand Vogler
Product Manager at ricardo.ch
Leveraging AI for Enhanced User Experience – Practical Applications in Search, Personalization, and Fraud Prevention at Switzerland’s largest second-hand marketplaces
In the online marketplace it’s important to make users’ time on your platform worthwhile. Nearly every Swiss household has an account on the second-hand marketplaces Ricardo, tutti or Anibis. This talk will explore how AI is revolutionizing user interactions through improved search algorithms, personalised recommendations, and robust fraud prevention.
Ferdinand will showcase real-world case studies, demonstrating AI’s role in helping users discover their favorite items, tailoring their experiences, and catching fraudsters. By separating false promises from practical applications that are used by hundreds of thousands of users every day, attendees will learn how AI can improve their platforms.
Key Takeaways
Presentation
Kilian Kaminski
Co-Founder of refurbed.de
Growth Through Mission
In this session we’ll learn about how mission-driven companies can change the way we consume. Kilian will share insights of scientific research they conducted to understand the industry better and make impact tangible.
Coffee break
Networking opportunities
Presentation
Felix Erken
CEO at Junk Mail Marketplaces
From Printed Classifieds to Digital Marketplaces – A 32-year Journey to the Future
From Print to AI and everything in between. A journey into the evolution of marketplaces over the last 32 years as seen through the experience of a South African entrepreneur with an iconic South African brand, “Junk Mail Marketplaces”, and how the imminent arrival of an AI world is going to make our lives so much more interesting.
Presentation
Arijan Babickovic
Product Manager at Infostud
AI Job Corrector
This topic centers on the AI assistant in ad administration, “Job Corrector”, a system designed to identify irregularities in job ads. Its primary focus is on identifying legal violations that may occur in ads, for which our company, as the publisher, is accountable for. These include among others, various forms of discrimination – such as those based on gender, age, location, or the requirement for photographs – among a total of 19 specific irregularities.
When the system detects an issue, it suggests a potential correction. In the ad administration application, we highlight the text that GPT identifies as problematic and provide its recommended correction. The administrator can then choose to accept or reject the suggestion, functioning similarly to Grammarly.
Lunch
Networking opportunities
Presentation
Ruchi Shah
Global Director of Customer Success at OLX Europe
Unlocking Success: OLX’s Framework for Harnessing the Voice of the Customer
The presentation will cover the framework currently utilized at OLX, along with the recipe for success that drives their results.
Some of the topics will focus on:
Presentation
Matthew Page
Commercial Director at Ringier South Africa
Busting Marketplace Myths
Debunking three common misconceptions in the industry: (1) that the approach to solving SEO is a solved problem, (2) that they’ve maxed out ways to extract revenue from sellers, and (3) that content distribution to social channels has already reached its full potential. Through real-world case studies, Matthew will demonstrate how they’ve challenged these myths using the CDE, and the significant impacts it’s had on their performance.
The key takeaways for the audience will be:
Matthew will also illustrate how these strategies have been implemented in practice, leading to tangible results.
Coffee break
Networking opportunities
Sharing best practices
This is one of the most appreciated session in our conferences and it is where you get to connect with your peers and learn from each other’s experience.
There will be four working groups and in these groups we’ll discuss in 4 rounds of 20 minutes.
The groups will be mixed again after the first round to give you the chance to meet more people and learn from each other in a structured way. There will be 2 rounds for each topic.
Group dinner
Das Hofladen Restaurant
Join us for a fun wrap-up of the first day of the conference at a group dinner at Das Hofladen Restaurant, located just a few minutes’ walk from the Mercure Hotel MOA Berlin. Fun, food and drinks are included.
Presentation
Kate Kavanagh
General Manager at AIM Group
AI’s Transformative Impact on Marketplaces: Shaping Industries and Consumer Behavior
Exploring the specific ways AI is reshaping marketplaces and the broader impact they are having on industries and consumer behaviors.
Presentation
TBC
TBC
Coffee break
Networking opportunities
Workshops
Three workshops running in parallel
Lunch
Networking opportunities
Presentation
Bettina Schatz
Team Coordinator for Sales Growth, Data Advertising & Market Analysis at willhaben
Cookieless – gaining new Insights for customer segmentation with 1st Party Data
Discover how willhaben, Austria’s leading classifieds platform, is revolutionizing ad targeting in the cookieless era. Through an innovative partnership willhaben delivers GDPR-compliant, anonymized insights to IKEA Austria, leveraging first-party marketplace data to enhance campaign strategies. This talk will dive into the technology, data-driven personas, and the measurable uplifts in KPIs, showcasing how secure, anonymized data can fuel more precise, impactful advertising.
Presentation
Kinda Dalla
Corporate Development Integration Director at Vinted
Gerard Taboada
Corporate Development Integration Manager at Vinted
Fireside Chat: Building Trust, Bridging Cultures, and Integrating Technology in Mergers
In this fireside chat, Kinda and Gerard will talk about pre-merger preparation, the main points of the topic being:
Chairman wrap-up
Joonas Pihlajamaa
Group dinner
Aperitivo Bar
Let’s celebrate 2 days of great knowledge sharing and networking over dinner, drinks and music. Dinner will take place at the 3rd floor of the venue.