Jenna Cane

Jenna manages Sharing Economy UK which is the trade body championing and supporting the UK’s sharing economy industry – from the world’s most influential sharing economy businesses to innovative and industry-defining start-ups. The sharing economy uses digital technologies to connect groups of people, enabling them to share assets, information and services, and reducing the need for ‘ownership’. Jenna’s background is in financial services and public policy and is based at the CBI, a UK business lobby group. She will be co-moderating the general classifieds workshop together with Fergus Campbell.